Goal

To raise investor awareness about DynaCERT’s hydrogen-based emission reduction technology, engage with potential investors to purchase shares in the market with high-value prospects across North America.

Challenge

DynaCERT, a clean technology company specializing in hydrogen-based emission reduction solutions for diesel engines, sought to expand its investor base. Despite having strong technology and support from high-profile investors like Eric Sprott, they needed a structured and strategic investor outreach plan to build relationships with investors in key regions (USA, Canada, and select international markets). They aimed to raise awareness, increase engagement, and secure private placements or stock purchases by fostering strong investor relationships.

Solution

1. Comprehensive Outreach Campaign

ClimateDoor implemented a three-pronged outreach strategy that combined email, LinkedIn, and phone campaigns to maximize investor engagement:

• Email Campaign:
  Targeted emails were sent to 21,644 potential investors in sectors like venture capital, private equity, hedge funds, family offices, and institutional investors. The campaign focused on sharing DynaCERT's value proposition and updates, with a goal of educating investors and driving interest in investment opportunities.
• LinkedIn Campaign:
  Using LinkedIn, ClimateDoor built relationships with investors by sharing DynaCERT’s latest news, insights, and market developments. Personalized messages were sent to potential investors, inviting them to discuss investment opportunities further.
• Phone Outreach Campaign:
  ClimateDoor followed up with interested leads via targeted phone calls, aiming to engage investors in more detailed conversations about DynaCERT’s market potential and investment specifics.

Execution & Metrics

The outreach campaign led to the establishment of 179 new relationships with investors across various platforms, including 67 from email outreach, 69 from LinkedIn, and 43 from phone outreach.

• Total Relationships Built Across All Campaigns: 179
• Investor Awareness Generated: 23,698 potential investors reached through all outreach channels.
• Geographical Focus: 90% of the campaign’s target audience was concentrated in the USA and Canada, though international investors were also engaged.

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Results

• Total Relationships Built: 179
• In-Market Buying:
  ‍The confirmed in-market buying from the outreach efforts totaled $135,000, with an estimated in-market buying potential of up to $270,000. This yielded an impressive return on investment of 9x to 18x, demonstrating the effectiveness of the campaign.
  • Confirmed in Market Buying: $135,000
  • ESTIMATED Total in Market Buying: $270,000
  • Return on Investment 9X - 18X
• Share Price Increase: (6 week period over prior 6 weeks)
  • Share Price Increase: +41%
  • Average Daily Volume: 410,380 (previous 172,118)
  • Average Volume Increase* +2.38X

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Conclusion

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ClimateDoor’s targeted investor outreach campaign for DynaCERT successfully raised investor awareness, built significant relationships, and secured a strong return on investment. The combined use of email, LinkedIn, and phone outreach ensured wide reach and personalized engagement with potential investors, positioning DynaCERT for continued success in their fundraising efforts.

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