Introduction

To expand FN Nano’s presence in North America, ClimateDoor developed a strategic market entry plan to position FN Nano’s coatings as a sustainable solution in both healthcare and construction sectors across Canada.

Goal/Opportunity

To introduce FN Nano’s advanced photocatalytic coatings in Canada, supporting their growth by establishing partnerships, securing funding opportunities, and building FN Nano’s credibility in the Canadian market.

Challenge

FN Nano sought to expand its operations into Canada, targeting applications in healthcare, public infrastructure, and real estate. They needed support to meet Canadian regulatory requirements, access funding, and develop partnerships that would solidify their market position.

Solution

1. Market Segmentation: Targeted high-potential sectors including healthcare, education, and real estate, focusing on applications that highlight FN Nano’s durability, air purification, and hygiene benefits.
2. Certification Compliance: Secured CFIA and CRRC certifications to enhance product credibility.
3. Funding Strategy: Identified $125M in potential Canadian funding, including programs like NRC’s Low Carbon Built Environment Challenge and Horizon Europe Health Cluster funding.
4. Strategic Partnerships: Established partnerships with Ageless Living for healthcare applications and Capstan for construction projects, aligning FN Nano with key industry players.

Execution & Metrics

• Funding Opportunities Identified: $125M in Canadian clean tech funding programs
• Certifications Secured: CFIA, CRRC
• Partnerships Established: 10+ partnerships with Canadian healthcare and construction firms
• Target Sectors: Healthcare, Real Estate, Public Infrastructure

Results

• Initial Contract Value: $100,000
• Environmental Impact: Equivalent to removing 5,000 cars from Canadian streets annually
• Maintenance Savings: Reduced costs by 30% across installations