Company Description

Littar, formerly named "The Climate Change Company," is a European Union-based waste-to-value company. Its solution turns difficult waste streams into a new road material, creating a practical circular economy story for markets facing both waste and infrastructure challenges.

Challenge

Littar had a harder commercial case to make in Europe, where recycling systems were more developed and the problem was more competitive. In Canada, the opportunity was stronger, but the company needed a clearer value proposition that connected fiber optic cable waste to a meaningful local outcome and resonated with both government funders and large telecommunications companies.

What We Did

ClimateDoor helped Littar enter Canada by reframing its offering around a major Canadian challenge: how to deal with fiber optic cable waste while creating a new asphalt road material suited to local market needs. We helped shape the value proposition for both government funders and major telecommunications companies, drawing on our understanding of how large Canadian corporates like Telus make decisions and how Canadian funders assess nationally relevant projects.

Impact

• Canadian market entry strategy shaped around fiber optic cable waste and road material innovation
• Value proposition repositioned for the Canadian context
• Engagement advanced with government funders and large telecommunications companies
• Telus interest established
• National Research Council recognized the work as an area of national significance
• New product pathway strengthened around asphalt road material
• Market reach expanded through entry into Canada and participation in a nationally significant research project

Outcome

ClimateDoor helped Littar move from a harder-to-differentiate European proposition to a much stronger Canadian commercialization story. The result was successful entry into Canada, participation in a nationally significant research project, and an expanded market opportunity built around a new product pathway.