The Challenge

Littar had a harder commercial case to make in Europe, where recycling systems were more developed and competition was higher. In Canada, a stronger opportunity existed around fiber optic cable waste and the need for more durable road materials in extreme weather conditions, but the company needed a repositioned value proposition that would resonate with both government funders and major telecommunications companies.

What We Did

ClimateDoor helped Littar enter Canada by reframing its offering around fiber optic cable waste and a new asphalt road material suited to local conditions. We shaped the value proposition for government funders and large telecommunications companies, advanced engagement with Telus, and helped position the work in a way that earned recognition from the National Research Council as an area of national significance.

Outcome

Littar entered Canada with a stronger, market-specific commercial story, Telus interest established, and participation in a nationally significant research project that expanded its product story and market reach.