Littar had a harder commercial case to make in Europe, where recycling systems were more developed and competition was higher. In Canada, a stronger opportunity existed around fiber optic cable waste and the need for more durable road materials in extreme weather conditions, but the company needed a repositioned value proposition that would resonate with both government funders and major telecommunications companies.

ClimateDoor helped Littar enter Canada by reframing its offering around fiber optic cable waste and a new asphalt road material suited to local conditions. We shaped the value proposition for government funders and large telecommunications companies, advanced engagement with Telus, and helped position the work in a way that earned recognition from the National Research Council as an area of national significance.

Littar entered Canada with a stronger, market-specific commercial story, Telus interest established, and participation in a nationally significant research project that expanded its product story and market reach.