From $1M in beta sales to over 1,600 early adopters, Sepura is proving that sustainability and innovation can transform kitchens everywhere.

A Victoria, BC-based startup is making moves to change the way we manage food waste—and it’s happening right under our kitchen sinks.

As bans on garbage disposals rise, composting mandates expand, and consumers demand smarter, greener homes, Sepura has emerged as a transformational solution at the intersection of sustainability and smart home innovation.In the months following their beta launch, Sepura brought in $1.2M US in sales from over 4,000 customers. The momentum is undeniable, and the company is primed for its next stage of growth.

Proving the Concept: $1.2M Beta Launch

Co-founded by Victor Nicolov and Connor Pickard, Sepura has demonstrated the power of pairing design expertise with customer insights to tackle real-world problems. Together, they’ve built a company that doesn’t just solve food waste challenges—it transforms them into opportunities.

Victor Nicolov, Sepura’s CEO, brings over a decade of engineering experience, including innovations in bioreactor manufacturing and fiber optic automation. His ability to translate complex problems into elegant, user-friendly solutions is the foundation of Sepura’s patented technology.

“From day one, we built every iteration around customer feedback,” Nicolov explains. “That’s what took Sepura from scrappy prototypes to over $1 million in sales.”

Meanwhile, Connor Pickard leveraged his nine years of marketing and sales expertise for brands like National Geographic and Motorola to craft Sepura’s compelling story.

“The beta launch wasn’t just about proving the product—it was about building trust,” Pickard adds.

The combination of technical ingenuity and strategic messaging propelled Sepura to an impressive $1.2 million in revenue in their beta launch. The validation is clear: Sepura isn’t just a concept—it’s a scalable business ready to meet growing demand.

Innovating for the Modern Kitchen

Sepura is redefining an overlooked corner of the home with its latest model, ROOT^TM. Designed as a sustainable, user-friendly alternative to garbage disposals, ROOT^TM offers features that blend convenience with cutting-edge technology:

• Compact, odor-sealed design: Seamlessly integrates into any kitchen, keeping food waste management hassle-free.
• App-integrated technology: Adaptive modes, clog detection, and real-time monitoring offer users complete control.
• Patented innovation: Protects plumbing while aligning with global sustainability trends, setting Sepura apart in the market.‍

“Garbage disposals haven’t changed in decades,” Nicolov says. “We’re introducing something fresh, exciting, and intuitive that aligns with how people want to live today.”

A $179 Billion Opportunity

The food waste management market isn’t just growing—it’s transforming. Composting mandates in the U.S. have doubled in the last five years, and cities are increasingly banning garbage disposals due to their environmental and infrastructure impacts. Sepura is perfectly positioned to capitalize on this change.

Drawing inspiration from Europe’s advanced waste systems, Sepura is poised to lead North America’s transition to more sustainable practices. With a $179 billion addressable market, the company is laser-focused on key opportunities:

• Septic system owners: Protecting infrastructure while simplifying composting.
• Urban regions with mandates: Offering effortless compliance for eco-conscious homeowners.
• Retail and showroom channels: Expanding through partnerships with industry leaders like Canadian Tire.

“Our goal is to make Sepura as ubiquitous as garbage disposals once were,” Nicolov says. “But better for the planet and easier for people to use.”

Scaling the Vision: A Clear Go-To-Market Plan

Sepura’s growth trajectory is supported by a robust go-to-market (GTM) strategy that balances direct-to-consumer sales with strategic partnerships:

• Retail Success: Early traction through Canadian Tire has laid the groundwork for partnerships with high-visibility channels like Ferguson kitchen showrooms.
• Recurring Revenue: Consumables like compostable liners and carbon filters ensure a steady, long-term revenue stream.
• Digital Integration: App-based features create a connected, user-friendly experience, building brand loyalty and driving retention.

This approach scales Sepura’s reach while creating a sustainable, financially resilient business model.

Join the Movement: Why Investors Should Care

Sepura’s momentum, proven team, and alignment with regulatory trends make it a standout opportunity for investors. With a $1M raise underway, the company plans to scale production, expand its GTM efforts, and cement its position as a leader in the food waste revolution.

“Sepura isn’t just about fixing kitchens,” Nicolov says. “It’s about changing how we think about sustainability—and creating a better future for everyone.”

For investors, Sepura represents more than just a profitable opportunity—it’s a chance to support a proven team driving a transformative mission in an untapped market.

Want to join Sepura’s mission to transform kitchens and the planet?

Learn more at SepuraHome.com or contact us directly at hello@climatedoor.com.