Goal

Raise capital, quantify environmental benefits, and scale Henrik Beverage Systems’ portable draft technology from 2 prototypes to commercial production, while securing strategic partners across manufacturing, engineering, sales, and marketing.

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Challenge

Henrik developed a portable draft system that pours ice-cold beverages from ambient-temperature kegs, reducing waste from foam and packaged alternatives. With only two prototypes in market, the company needed:
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1. Institutional strategic and government capital to scale production
2. Credible environmental quantification to strengthen investor and customer demand
3. Governance and organizational design to support growth.
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Solution

1. Investor Deck and Capital Raising Strategy
   ClimateDoor created a detailed investor deck and capital raising strategy to clearly convey the value proposition of Henrik, including its environmental impact. The strategy targeted angel investors, institutional funds, and strategic partners aligned with the company’s vision for sustainability and efficiency in the beverage industry.
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2. Seed Raise Execution
   ClimateDoor executed the first $1.1M seed raise, securing multiple angel investors and Henrik’s first institutional investor, WUTIF Capital. This funding helped transition the company from 2 prototypes to 20 machines in the market, allowing the company to prove its concept in real-world environments.
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3. Series A Raise
   ClimateDoor assisted in the successful completion of a $1.6M Series A raise. This raise included a highly strategic investor, providing access to large-scale manufacturing, engineering, sales, and marketing resources. The partnership not only enabled the production of 200 machines but also opened doors for expansion into new product lines, including home and outdoor kitchen units.
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4. Quantifying Environmental Impact
   ClimateDoor helped Henrik Systems quantify the environmental savings their system offers compared to traditional methods. For every keg poured using their technology, CO2 emissions equivalent to a car driving 5 kilometers are saved by reducing the use of canned beverages and foam waste. This data was instrumental in positioning Henrik as a sustainable solution for large-scale beverage service.
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5. Non-Dilutive Capital and Debt Facilities
   Beyond equity raises, ClimateDoor secured $150,000 in non-dilutive capital to fund growth initiatives and protect the company’s intellectual property. Additionally, ClimateDoor supported the company in accessing debt facilities to further scale production, positioning Henrik to grow significantly.
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6. Board Formation and Organizational Structure
   ClimateDoor also facilitated the formation of Henrik's Board of Directors by bringing in key industry players, including Mark Tadros, CEO of Stardust Solar (another ClimateDoor portfolio company), and Aaron Stuart from WUTIF Capital. ClimateDoor helped design the company’s organizational structure, ensuring the business was built for long-term success.

Results

1. Capital Raised:
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   • Seed Raise: $1.1M
   • Series A Raise: $1.6M
   • Non-Dilutive Capital: $150,000
   • Total Funding: $1.85M
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2. Business Growth:
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   • Initial Growth: From 2 prototypes to 20 machines
   • Expansion: Series A funding scales production to 200 total machines
   • Strategic partnership with Green Theory Holdings
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3. Environmental Impact
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   • CO2 Savings per Keg: Equivalent to a car driving 5 kilometres
   • Significant reduction in foam waste and canned beverage usage
     

Conclusion

ClimateDoor’s capital strategy, environmental quantification, and governance support moved Henrik from prototypes to commercial scale with strategic backing. With $2.85M raised, 200 units produced, and a verified per-keg CO₂e reduction, Henrik is positioned to expand production and product lines.